Makeup trends come and go, just like fashion. Remember when we teased our roots to create height or bathed ourselves in glitter? What once felt like the epitome of beauty can now seem cringeworthy. And let’s be real—some of today’s hottest trends will soon feel outdated too.
While the beauty industry is all about self-expression, we can’t ignore the fact that certain styles are slowly fading into the background. Whether you’re ready to embrace the new wave of natural, effortless glam or still love your bold, dramatic looks—this list of dying trends is here to keep you updated!
1. Dark Lipstick: Goodbye, Bold & Moody Shades
For years, deep, dark lip colors dominated the beauty world. Deep purples, vampy reds, and bold browns gave a sultry, mysterious vibe. But now? Softer, rosier hues are taking over. Light pinks, corals, and barely-there nudes are becoming the go-to shades, effortlessly fitting both casual and formal settings.
If you love a bold lip, don’t ditch it altogether! But having a neutral shade on standby might just make your beauty routine feel more modern.
2. Smokey Eyes: Time To Soften Things Up
The dramatic black smokey eye has ruled since the 2010s, evolving into colorful and glittery variations. However, times are changing. Bold, in-your-face eyeshadow is taking a step back, making way for softer, more blended looks.
A major downside of smokey eyes? They can make you look older! As beauty trends shift toward fresh, minimal aesthetics, it might be time to swap the heavy eyeshadow for something light and diffused.
3. Matte Makeup: No More Chalky, Mask-Like Skin
Matte makeup once gave us that flawless, poreless finish—but at what cost? Heavy powders and thick foundations often left skin looking flat and lifeless. Now, natural, glowing skin is in!
The new trend embraces lightweight, breathable formulas with a hint of radiance. A thin veil of highlighter, a touch of skin tint, and a little concealer can create a fresh-faced look without the dryness of full matte coverage.
4. Spider Eyelashes: Say Hello to Colorful Mascara
Spider lashes—those clumpy, over-applied mascara looks—were once a happy accident that became a trend. Rihanna made them stylish, but today, a natural lash look is taking center stage.
Instead of heavy, clumpy layers, people are experimenting with colorful mascaras in purple, blue, and green to add a unique twist to their everyday look.
5. Overdrawn Lips: Let’s Embrace Natural Shapes
Once a must-have trick for plumper lips, overlining is taking a backseat. Glossy lips are stealing the show!
Rather than meticulously drawing outside the lip line, the focus is shifting to hydrated, plump, and naturally full lips. A simple gloss can make lips look juicy and youthful—without the heavy effort of overlining.
6. Foxy Eye Makeup: The Rise and Fall of the Slanted Look
Social media was flooded with foxy eye makeup—a look designed to lift and elongate the eyes. However, it soon faced backlash for cultural appropriation and unnatural-looking results.
Now, the trend is shifting toward graphic eyeliner in bold colors like white, blue, and yellow. It’s all about standing out while embracing a more playful, artistic approach.
7. Contouring: Less Sculpting, More Natural Beauty
Contouring once ruled the beauty world, making full-face makeup feel incomplete without sharp cheekbones and a sculpted jawline. But today? The focus is shifting to enhancing natural features rather than reshaping them.
Instead of heavy layers of bronzer, people are embracing their natural skin, freckles, and unique features. The era of overdone contouring is fading, making way for a softer, more natural approach.
8. Thin Eyebrows: Natural Brows Are Here To Stay
Remember the early 2000s when ultra-thin, pencil-drawn brows were the standard? Luckily, we’ve learned from those mistakes!
Today’s brows celebrate fullness, fluffiness, and natural texture. If you’ve been plucking, waxing, or threading to achieve thin brows, it’s time to let them grow out. Thick, well-groomed brows are here to stay!
9. Extreme Highlighter: Ditch the Blinding Glow
There was a time when highlighters were so bright they could be seen from space. But the trend of blinding, glittery cheekbones is fading.
Now, beauty lovers prefer a subtle, dewy glow that enhances the skin rather than overpowering it. Cream and liquid highlighters are becoming more popular for their natural, lit-from-within effect.
10. Rainbow Eyeshadow Palettes: Neutrals Are Taking Over
Those bright, neon eyeshadow palettes that once filled our makeup bags? They’re becoming less essential. While colorful looks are still around, many people are turning to neutral, earth-toned palettes that work across all seasons.
These versatile shades allow for everyday wear while still leaving room to play with color when needed. It’s all about effortless beauty with a touch of customization.
11. Perfectly Airbrushed Skin: Let’s Get Real
The days of flawless, poreless, airbrushed skin are fading as people embrace authenticity. Instead of layering on foundation, the new trend leans towards sheer, breathable formulas like skin tints and tinted moisturizers.
This shift celebrates real skin—imperfections and all—promoting a more effortless, confident approach to beauty.
12. Sharp Winged Liner: A Softer Touch Wins
Sharp, dramatic winged eyeliner has been a classic, but the demand for softer, smudged, and effortless liner looks is growing. Rather than spending time perfecting precise wings, people are opting for blended, diffused eyeliner styles that give a more relaxed, romantic feel.
13. Heavy Faux Freckles: The More Natural, The Better
Faux freckles became a trend, but the over-the-top, unrealistic application is fading. Instead of drawing on bold, obvious freckles, people are choosing lighter, more natural placements for a soft, effortless effect.
If you have real freckles, now is the time to embrace them completely—no need to hide them under layers of foundation!
Final Thoughts: Trends Come and Go, But Confidence is Forever
Makeup is all about self-expression, and while trends fade, they always influence what comes next. The beauty industry is shifting towards a more natural, effortless approach, but that doesn’t mean you need to follow the rules.
At the end of the day, confidence is the best makeup you can wear. Whether you love bold lips, dramatic eyes, or barely-there beauty—rock what makes you feel amazing!